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Selling Ideas:
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"I really enjoyed reading "12 Simple Ways to Prove Your Positioning and Positively Influence Your Target Market". You continually amaze me with the quantity and quality of information you offer. I always learn something new and innovative.
This handbook is loaded with creative selling ideas, illustrated by proven examples, which can be easily adapted to my business. Wendy’s marketing expertise and innate sense of humour make the content readable and easy to understand. It’s a valuable guide of information that can be applied to both prospects and customers (old and new).
I highly recommend this Sales E-book because it provides marketing advice that fits a small business budget with maximum return on investment."
"I read both 'Selling Ideas: 12 Simple Ways to Prove Your Positioning and Positively Influence Your Target Market', and ‘Strategic Marketing Plans: Your Step By Step Guide to Planning for Results!’. They are loaded with lots valuable information and ideas that I had never thought of; and they are also a light read and easy to follow. The examples are great, and I really like that they are straight to the point. I've read both more than once and have been making revisions to my plan all the while."
“I recently downloaded Wendy’s Small Business Owners Handbook. I recently started a business; and needed help with marketing. The abundance of relevant, useful information in the Handbook and the ways to approach marketing my message is wonderful. It really felt like I had someone beside me guiding me through this marketing process. I really liked the simple ways it showed me how to reinforce my claim with my customers that they have chosen me for a good reason. Prior to reading the handbook I spent many hours trying to create a meaningful message to my customers for my business. I now feel confident that I can create the right meaningful message.
I highly recommend this handbook, filled with great advice and easy to understand examples; and a tremendous amount of value for any business. Thank you Wendy!”
"As the owner of a real estate investment and real estate sales business, I found your Small Business Owner's Handbook, “Selling Ideas" very helpful. It puts a number of selling techniques in perspective and provides the basics for putting them into action. I thought I would share the following example. I recently retained the services of an organization in Toronto, that was highly recommended to me. As I walked into their office, the main hallway had a picture and personal note from the Mayor, the Premier, the Prime Minister and the Governor General congratulating the business on a recent business anniversary. My initial thoughts were, “wow - these folks must be incredibly connected and highly successful”. After reading your document, I realized that although they are likely connected and definitely successful - those high level endorsements were more likely the result of some persistent and creative follow up with the government offices mentioned, and that those types of endorsements could probably be achieved by me, if I set my mind to it and invested the time."